Why can’t design[ers] be simple?
In no way are we attempting to deride our competitors, but why oh why do so many of them insist on creating mountains out of molehills, [and then charging you, the client, for the privilege]. Egos rule supreme [pretty intimidating when you don’t agree], but then that’s what you pay for – right?
Sometimes egos do need the occasional massage [both yours and theirs], but is it really worth a good proportion of your hard-earned budget ending up as either: [1] the five levels of personnel including your account handler, all trying to protect you from the one person who really needs to understand your requirements best, i.e. the designer [eh?]; or perhaps [2] the state-of-the-art offices constructed of an acre of glass and steel à la Richard Rogers and situated in the heart of one of the world’s most expensive cities [ok so we’re jealous]; or maybe [3] to pay for the gargantuan overheads levied by an even more gargantuan conglomerate [frequently known only as a sinister acronym]; or maybe [4] all of the above.
Are you ultimately buying design or just a perception of what design should be?ee »
